Los Angeles based fashion blogger/model Rumi Neely has sprung to prominence as fashion devotees and industry insiders alike admire her unpolished yet classic style. By combining wardrobe staples such as a white t-shirt and black jeans with on-trend, statement pieces such as an animal print jacket, a chunky ring or wedge booties, Rumi reminds us of the importance of personal rather than trend-driven style. 

The Australian Harpers Bazaar fashion director has an effortlessly chic style envied by fashion editors, photographers and bloggers the world over. Whether it be denim cutoff’s teamed with a sharp shouldered blazer (one of AW 10’s biggest trends) or an all grey sport luxe ensemble, Centernera’s thrown together looks never disappoint.