Derek Lam is an American fashion designer, born in San Francisco. Lam worked for designers such as Michael Kors and Tod’s. 10 Crosby is a diffusion label and takes its name from the address of the designer's Soho office in Manhattan. Derek Lam has stated that his intention is to reach a woman who desires clothing that will carry her through every aspect of her life, from the more formal, go to work occasions and also for the more informal aspects of her life. It really reflects the style and sensibilities which we sees all around him.