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Our Story

Fellow designers, Kate Hurst & Elke Kramer, co-founded the Big Fashion Sale in 2010 with a small-scale event in the back lane of their Surry Hills studio space. Since then the Big Fashion Sale has grown to become Australia’s premier multi-brand fashion clearance event.

From the start the sales were a hit, acquiring a cult following among Sydney and Melbourne fashionistas. Over the next 10 years, the events have grown and now feature a selection of more than 80 top Australian and international designer brands.

Despite the growth of the BFS events we have continued to offer highly curated collections and a unique customer sale experience. As a result of this consistent attention to detail, the Big Fashion Sale has built a loyal following of fans that grows with every event.