A wave of change has been sweeping through the fashion industry, powered by real truths about the industry and its implications on the planet, people and animals. At the Big Fashion Sale we have a mission to reject the principles of fast fashion which we action by curating a selection of beautiful products that are made from high quality materials.

As a retailer with over 50 suppliers we aim to work with suppliers who:

  • Often in smaller (local) brands rather than huge chain enterprises

  • Provide locally sourced and produced garments

  • Are made from high quality materials that will last

  • Design smaller collections, which are released twice or maximum three times per year.

Taking responsibility for our environmental impact makes total sense, in a world where natural resources are limited, we are constantly working on ways to improve our efficiency.

As a independently Australian owned business, it is important to us to ensure that we are helping to create a sustainable world for future generations. We work hard to reduce our direct environmental impact year on year and encourage our suppliers and customers to do the same. 


We removed plastic bags, in 2015 as part of our sustainability strategy we have been working to ensure that our suppliers deliver their goods to us packaging free.


We encourage our customers to reject the impulse to buy huge numbers of cheap items each season in favour of investing in quality pieces. This not only makes your wardrobe more streamlined, it also reduces the amount you consume and spend overall each year. Saving your hard-earned dollars for affordable high quality products is a win-win.

Although shopping from higher quality brands may seem like a pricier up-front commitment, taking the time to curate a careful and worthwhile wardrobe of items you love will be much gentler on your wallet – and the planet – in the long run.


End of season stock can often be difficult for brands and retailers to sell and sadly some items can end up in landfill or in the case if fast fashion retailers they may even incinerate what they often call ’dead stock’. The Big Fashion Sale fashion offers brands and retailers an opportunity to continue the life cycle of their products and avoid them ending up in landfill.

Research by the Bureau of International Recycling shows that rescuing a kilogram of clothing from landfill can help save up to 3.6 kilograms of CO2 emissions and 6,000 litres of water consumption.


Be mindful during the laundering process to minimise your environmental footprint. Natural fibres tend to require less laundering, especially in summer. You can just hang your clothes out to air overnight, and they will be fresh as a daisy in the morning. Unless something is visibly dirty or on the nose, take the challenge to wear your garments at least three times before they hit the laundry.

Invest in some good coat hangers. Most plastic and wire hangers will stretch out the shoulders of your tops and leave you with saggy clothing. Despite being slightly more expensive, wooden hangers will last longer and take better care of your garments. For more tips on caring for your clothes, check out our